Q:  How do we advertise our business?  How do we market our website, raise our search result rankings, increase hits and traffic?

A:  Attempt to fulfill customers' needs without violating human rights.

This is accomplished by maximizing accessibility without sacrificing security nor privacy. 

Privacy Policy

• The FTC (Federal Trade Commission) helps protect consumers.
• Businesses must comply with safeguards, rules and acts.
• A business has to pay special attention to their privacy policy.

Accessibility

Any company conducting business on the world wide web should consider other publishing rules, regulations, acts and laws.  A particular area of specialty involves making a website publicly accessible. Accessibility for People with Disabilities in the Information Age falls under Section 508 of the Rehabilitation Act.   Other state laws or international laws may also effect a business.  For instance, companies doing business in PA must consider the Pennsylvania Human Relations Act of 1955.  If a business has contact with consumers in the UK or Europe, they need to be concerned with UK and European Web Site Access Laws and Guidelines.

Once a website is accessible to "everyone, everywhere," a program to maximize traffic and results can be implemented.

Help Desk

Would you like assistance in publishing and marketing your business over the Internet?  If so, please contact us.