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MARKET TRENDS IN ALTERNATIVE MEDICINE

Americans paid 13.7 billion dollars for visits to alternative medical practitioners in 1990, 10.3 billion dollars was out of pocket. In 1993, 1 in 3 made 425 million visits to alternative practitioners, exceeding the number of visits to primary care physicians, which was 388 million.
- Life Association News

Studies by the National Institutes of Health indicate that over 80% of all people using alternative therapies combine it with their medical treatment.
- Business Insurance

According to the Consumers' Association, 9 out of 10 members who have used complementary medicine would use it again, 80% would recommend it to others.
50 % of patients surveyed after treatment report "greatly improved", and 40% reported "improved" or "slightly improved" 88% reported they still experienced improvements after 10 weeks.
- The Handbook for Complementary Medicine, Stephen Fulder

Anywhere from 60-90% of all visits to doctors are in the mind-body stress-related realm. Faith in the medical treatment, is wonderfully therapeutic, successful at treating 60-90% of most common medical problems.
- Dr. Herbert Benson, Harvard Medical School, Time Magazine June 24, 1996

82% of people surveyed believe in the power of personal prayer.
- Time Magazine

Washington State passed a law effective Jan.1996 that requires insurance companies to pay for alternative therapies such as acupuncture and massage.
- The Economist


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