It's Time to Sell -- Working With Me to Sell Your Home

As a member of TReND Multiple Listing Service, I can help you sell a home anywhere along the Main Line, including Bala Cynwyd, Merion, Wynnewood, Ardmore, Haverford, Havertown, Bryn Mawr, Rosemont, Villanova, Radnor, St. David's, Wayne, Strafford, Devon, Paoli, King of Prussia, Conshohocken, or Narberth. Click here for help.
Site Map and Contact Information
My Promise to You as a Home Seller / What I'll Do to Market Your Home /
Fair Market Value / Why Pay a Commission / How to Prepare Your Home for the Market /
Ten Things You Must Do / Team Effort

My Promise to You as a Home Seller:

The most important qualities I can offer as a Real Estate agent are service and knowledge.

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What I'll Do to Market Your Home:

Within 24 hours, I will:

Within 48 hours, I will:

Within seven days, I will:

Also, I will provide you with bi-weekly updates on showings of your property, including prospective buyer's comments and responses.

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Fair Market Value:

FAIR MARKET VALUE is the price at which a willing seller would sell and a willing buyer would buy, neither being under abnormal pressure.

The best way to ensure the sale of your property is to price it competitively. Buyers purchase homes by comparison, and they will usually make an offer to purchase on a fairly priced property before making a low offer on an overpriced listing.

In fact, you will be doing yourself a huge disservice if you take the approach that it is better to ask high, expecting buyers to bid low.

First, you risk eliminating the right buyers because they'll see a price that's out of their budget and they won't come and look. And, second, the buyers who do come and look won't think that your property is worth the asking price and they will move on.

Ask yourself this question. Would you buy a property that's worth $150,000 for $200,000?

Homes normally sell at market value. The listed price affects the days on the market, not the ultimate sales price. Even pricing your home at 5% over Fair Market Value decreases your chances of selling by 50%.

Here are a few pricing guidelines for arriving at Fair Market Value that you may find useful:

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Why Pay a Commission:

Homeowners attempting to sell their home without the assistance of a Real Estate professional generally do so for one and one reason only -- to avoid paying a commission fee.

Is it worth it? Only the homeowner can answer that, but experience has shown that many for-sale-by-owners find that it is not. Before making a costly mistake, consider the benefits -- from A to Z -- you receive from working with a trained Real Estate professional.

Advertising -- The broker pays all advertising costs.
Bargain -- Research shows that 77% of sellers felt their commission was "well spent."
Contract Writing -- An agent can supply standard forms to speed the transaction.
Details -- An agent frees you from handling the many details of selling a home.
Experience and Expertise -- in marketing, financing, negotiations and more.
Financial Know-How -- An agent is aware of the many options for financing the sale.
Glossary -- A Real Estate professional understands and can explain Real Estate lingo.
Homework -- An agent will do homework on how to best market your home.
Information -- If you have a Real Estate question, an agent will know (or can get) the answer.
Juggle Showings -- An agent will schedule and handle all showings.
Keeps Your Best Interests in Mind -- It's your agent's job.
Laws -- A Real Estate professional will be up-to-date on Real Estate laws that affect you.
Multiple Listing Service (MLS) -- The most effective means of bringing together buyers and sellers.
Negotiations -- An agent can handle all price and contract negotiations.
Open Houses -- A popular marketing technique.
Prospects -- An agent has a network of contacts that can produce potential buyers.
Qualifies Buyers -- Avoid opening your home to "curiosity seekers."
Realtor -- An agent who is a member of the NATIONAL ASSOCIATION OF REALTORS and subscribes to a strict code of ethics.
Suggested Price -- An agent will do a market analysis to establish a fair price range.
Time -- Selling homes is a professional agent's full-time job. He or she will give you back your most valuable resource.
Unbiased Opinion -- Most owners are too emotional about their home to be objective.
VIP -- That's how you'll be treated by your agent.
Wisdom -- A knowledgeable agent can offer the wisdom that comes with experience.
"X" Marks the Spot -- An agent is right there with you through the final signing of papers.
Yard Signs -- An agent provides a professional sign encouraging serious buyers.
Zero Hour Support -- Selling a home can be an emotional experience. A professional agent will be there for you.

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How to Prepare Your Home for the Market:

It is perfectly natural to be less than objective about the strengths and weaknesses of your home -- for the simple reason that it is your home.

However, if you want your home to make a good first impression, here are a few things that I've learned about the way homebuyers look at properties that will help you show your home at its best:

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Ten Things You Must Do:

You may think that your house is perfect just the way it is, but a prospective buyer may not see it that way. To give your home "curb appeal" and make it more attractive to buyers, there are some tasks you should see to before you place a "For Sale" sign on your property.

Many of these suggestions are just good old common sense; others require time and investment. But, you will reap the rewards when a buyer walks into your house and exclaims, "This is the house I've been waiting for!"

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Working With Your Realtor -- It's a Team Effort:

Team effort will make the sale of your home pleasant and more profitable. I offer a few suggestions for you to consider:

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Site Map:

  John A. Benigno, ABR
Long & Foster Real Estate, Inc.
355A Lancaster Ave

Haverford, PA 19401-1554
Office Phone: 610-658-8900
Fax: 610-658-8901
Licensed in Pennsylvania (Lic. No. RS210740L)

Long & Foster Real Estate - Narberth, PA

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The entire contents of this web site are copyrighted by John A. Benigno, ABR . All rights reserved. Unauthorized reproduction is strictly prohibited.